Today’s shoppers are an increasingly digital savvy breed. Smartphones are an integral accessory. They expect a seamless shopping experience at a click of a button, from idea to purchase.
With technological advances, online shopping through smartphones has become mainstream. A plethora of options are available from the comfort of your home. You can easily research, explore, and compare prices in stores from around the world with a touch of a button on your smartphone.
With the omnipresence of technology and around-the-clock shopping access, consumer expectations are rapidly changing. And it comes as no surprise that their expectations are running high. To meet the growing consumer demands, technology-driven companies are gearing up to take the buyer experience to the next level.
- You want the company to be present on multi-channels? Check.
- You want the company’s online customer service to match offline? Check.
- You want the company to help you in decision making through intuitive technology? Umm, check?
Technology is powerful. It definitely pushes the limits of science to make our lives easier. It has not only helped companies to meet their shoppers’ high expectation, but it has also help shoppers like you and me become smart.
With just a click of a button or a swipe on our smartphone screen, we can easily mindshift into a smart shopper. The smart technology at play makes us smart shoppers. How do you ask?
#1 You look to shop at your own convenience. Technology obliges.
Smartphones have become a major part of online transactions. We use our devices to do research on the products before we buy them. When we decide to buy, we want to make the payment in seconds and expect the items to get delivered as soon as possible.
Technology allows you to sit in your pyjamas at home, browse through the products online, try clothes virtually, add them to the cart, checkout in minutes, and the products are directly shipped to you, sometimes on the same day. No hassles, right? And all these can be done on your smartphone. Smart, indeed!
#2 You look to have customized interactions. Technology obliges.
People think and act differently. This difference is apparent in their shopping behaviour. The technology captures your data while you explore different products and services across multiple channels online before you make the buying decision.
Technology analyses your rich data to decode your shopping habits and behaviour to offer products and services that match your needs. The vast data mines map your profile to know exactly what you want, from where you want, your preferred payment method, etc. This helps you in making quick buying decisions and make shopping a meaningful experience. Smart? Sure, enough.
#3 You look for a hassle-free, safe and secure checkout process. Technology obliges.
Technological shifts have rewritten the shopping experience. The technology of today can provide you with a seamless checkout process while keeping your financial and personal data safe and secure.
The technology provides you with various payment options. You can also buy high-end electronic gadgets such as laptops and smartphones on EMI easily.
The payment options are adapted to your shopping habits. You can go smoothly through one-click checkout that gives you a convenient and personalized experience.
Wrapping up
Interactive technology connected to the internet can reshape the customer experience and decision making. Technology is a power to reckon with. It is smart and it is changing the dynamics, behaviour, awareness, desire and action of consumers.
Technology is making you a smart shopper today. As technology advances, you are going to get smarter. Expectations will reach a new high and you’ll demand a superior customer experience.
Technology will continue to evolve, and it will continue to influence us to be smart shoppers. So, stay tuned.
