How to Do A Webinar Your Audience Will Love {Step by Step Guide}

I guess you already know that conducting a webinar is probably the best way to market your product or service; good webinars give lots of genuine leads for your business. Despite knowing the benefits of the webinar, most of us fail to deliver a webinar that the audience loves.

Here, in this post, we will see how we can make or do our webinar more effective, more impressive, more result-oriented, and more leads generative- step by step. You are going to discover amazing tips and tactics from industry experts for a successful webinar. Without wasting any time let’s dive into the article.

Proven tips and tactics for a webinar that the audience loves

Set or understand the goal of the webinar.

It is very crucial to understand what you want from a webinar that you are supposed to do. Without knowing the purpose, your webinar is going to be trash for sure to your audience and yourself too.

It is necessary to point out your desired results- whether you want sales, need leads, more people to get involved with your idea, give a solution, or any other thing; you must plan your webinar according to the goal.

Moreover, it is strongly advised to keep your audience (age group, behaviour, interests) in mind while preparing a blueprint for your next webinar. So, this is your very first step for a successful webinar; now let’s move to the next tactic.

Choose the right platform and speaker(s)

For a successful webinar, it is crucial to pick a suitable platform according to the need of the webinar. Whether you want to record your webinar, you have a big number of audiences attending the webinar, how much the platform will cost, or you need automated services- all the things should be checked by you before conducting a webinar and then pick the right webinar platform.

Choosing the right speaker for your webinar could be overwhelming. If you are doing a webinar by yourself or the webinar is sponsored, then you have very little to worry about the speaker.

But what when you must pick a speaker? An ideal speaker for any webinar is one who has excellent storytelling skills, solid voice, ability to keep the audience interested, good looking, etc. You must look for these qualities in your webinar’s speaker.

There is one more quality of speaker beyond all the mentioned quality and that is the knowledge and experience of the webinar topic. The expertise of the topic from the speaker adds great value to your webinar.

Decide the format

Webinars can be of different types like Q&A webinar, interview style, experts’ discussion webinar, single presenter, or any product/service launch webinar. You must finalize your webinar format correctly because you are going to create content (slides) for the webinar based on the format.

Solid script and slides

Creating a strong script that grabs the attention of the audience could be challenging. But it is a demand for a high result-oriented webinar. It is advisable to create a script that people listen passionately for hours and it always sticks to the main idea of the webinar.

Slides are the visual presentation of your webinar. Do not create boring simple PowerPoint slides that suck. Rather than that go with colourful attractive slides, slides with more info-graphics, more images, and more visual description than text.

Attractive and informative slides will give you better results because in a webinar it is you or the slides that the audience will be watching or listening to. So be wise and creative in creating slides for the webinar.

Start the promotion

After doing the above four steps preciously, it’s time to make people know about your upcoming webinar. Promoting the stuff is very important in the online world because no matter how much you produce good content; it’s useless when nobody gets to know about it.

For promoting a webinar, you can follow several methods like displaying a banner on your website, sending an invitation through Email, announcing webinar date and time on all social media platforms, approaching industry influencers for promotion, and other ways.

Time to test your tools and practice once

After completing your preparations and promotion of the webinar, it’s time to test your gears. Check all the equipment you are going to use in your webinar. Make sure all the devices are working well.

See whether the video quality is good or not, the audio is clear or not, play the video (if you plan to do it in the webinar) and see if it is running properly or not, and other things you are going to use in a webinar.

If you find any error, then fix it. And if your test is successfully done, then give the recording of the webinar to some other person and ask for the opinion on the quality. This will make you more confident about the equipment’s working potential.

When you have only 1 or 2 days left for the webinar, it is a good idea to practice the webinar with your webinar partners (if you have). This exercise will give your team good confidence and courage to deliver the best on the day of the webinar.

Also, you will get to know about any software errors and other potential hurdles. So, testing the tools, software, practising the webinar provides you with extra time to fix the problems (if any) and saves you from any technical problems on the day of the webinar.

Conclusion:

When you do the above-mentioned steps correctly then there are very minimal chances of getting bad results from the webinar.

All the factors written in this article are the basic requirements for a winning webinar to achieve the goals. Follow the same and get your results. Still, you have doubts, or you want to add something, please make a comment about the same in the comment section. Till then stay tuned with us for more.

When you do the above-mentioned steps correctly then there are very minimal chances of getting bad results from the webinar.