Debashree Dey is a senior content writer at Next Move Strategy Consulting. She has a passion for understanding consumer behaviour and market trends, and uses her skills to look for new and innovative ways to gather and analyse data. Throughout her career, she has worked with a diverse range of global clients across various industries. She is dedicated to providing valuable insights that can help shape a company's direction and drive success. The author can be reached at debashree.dey@nextmsc.com