I am Sarrah Pitaliya, a coffee connoisseur and fitness freak. At work, I lead the digital marketing team from the frontline as senior digital marketing manager at Radixweb, a Software and tech market leader. My drive to add value to every project I take up has helped me in creating a massive data bank of the what’s and what not’s of the digital marketing sphere. I write with a view to share my experience and provide insight to all the finer nuances of digital as a concept.