With the rise in digitalization, traditional marketing seems to be losing its effects. Forward-thinking marketers need to find a better way to keep up with the changing marketing trends. Past few years, we have witnessed the growing popularity of content. Its scope…

“Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky The exact shift content marketing has experienced over a decade, that’s from product-focused (For improving product awareness) to customer-focused (To impress target users by solving their…