With the rise in digitalization, traditional marketing seems to be losing its effects. Forward-thinking marketers need to find a better way to keep up with the changing marketing trends. Past few years, we have witnessed the growing popularity of content. Its scope…

“Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky The exact shift content marketing has experienced over a decade, that’s from product-focused (For improving product awareness) to customer-focused (To impress target users by solving their…

The creation and dissemination of valuable, pertinent content is known as content marketing. Companies do this for promotional purposes to increase, involve, and retain their audience. Promoting your brand with a well-executed content marketing strategy is a great idea. It makes your…