The Smart Marketer’s Roadmap to Measuring Digital Content Performance

The Smart Marketer’s Roadmap to Measuring Digital Content Performance

May 23, 2019

Are your content marketing efforts yielding the results you want them to? You could go on spending valuable time and money into creating quality content and promoting it on all the right channels, but without a consistent monitoring system in place, it…

How Users Fulfill Their Needs with Micro-Moments on Mobile

How Users Fulfill Their Needs with Micro-Moments on Mobile

April 26, 2019

Do you remember a time when you wanted to learn something, go somewhere, do something or buy something before search engines appeared? You probably had to use the encyclopedia to boost your knowledge or your phone book to find someone’s address. Sometimes,…

5 Effective Content Marketing Strategy for your eCommerce Business

5 Effective Content Marketing Strategy for your eCommerce Business

April 26, 2019

Content marketing is one of the best ways to get traffic, brand awareness and of course, to get customers. Most business houses now are fully aware of the potential of content marketing to get more and more customers for their business and…

Increase Engagement with Giveaways on Your Social Media

Increase Engagement with Giveaways on Your Social Media

April 25, 2019

Out of so many ways in which brands communicate with their audience today, social media has become one of those must-have channels that shape a brand’s reputation. We use social networks to review brands, connect with our family and friends, establish connections…

4 Steps to Create an Online Presence with the Storytelling

4 Steps to Create an Online Presence with the Storytelling

April 23, 2019

Do you struggle to build a solid online presence? Try to use storytelling in your marketing strategy.  It will help you to reach a wide audience, improve relationships with customers, and market your brand in a more effective way. In this article,…

3 Advanced Customer Engagement Strategies that will Inspire Loyalty and Increase Retention

3 Advanced Customer Engagement Strategies that will Inspire Loyalty and Increase Retention

April 12, 2019

Customer engagement is about the experience or relationship customers have with a brand or a business, encompassing both online and offline connections. The customer engagement strategy is about building relationships with your consumers in order to create awareness and foster brand loyalty….

Content Marketing 2019 – Trends, Predictions, Tendencies

Content Marketing 2019 – Trends, Predictions, Tendencies

April 2, 2019

Studies show that content marketing is in use more or less by more than 90% of companies represented on the web. Half the content they create is useless. 5% only were convinced of the effectiveness of such marketing. It is not a…