Regardless of the size of your online business, it’s important to understand the importance of search engine optimization (SEO). Why? Because SEO is the key to sustain and prosper in today’s competitive digital landscape. A study on click-through rates and their correlation…

Search engine journal (SEJ) research shows that “as high as 75 percent of people don’t bother to go past first-page search results”. Above all, 18 percent clicks go to first organic result, 10 percent to the second, and 7 percent to the…