There are few matters extra overlooked in branding than the balance between brand identity and UX/UI. While the User interface (UI) gives a stable layout and visual elements to draw customers and construct upon emblem identification, a person enjoys (UX) have to…
Big data has been creeping into almost all aspects of business and marketing that it has become a core component of modern strategies and innovative techniques. Many businesses are now using data to gain insights that will help in business decision making…
Website security is an often discussed topic, but not one that seems to be of especial concern for the owners of smaller sites. This is a problem since malicious actors today target everything from high-value websites to personal blogs. There are many…
You may have seen that when you look up a particular idea or topic on any web index, like Google or Bing, you are escorted to and given various site pages, links, or drives that suit your requirements and assist you to…
Machine learning is now one of the latest trends in digital marketing. Its ability to analyse huge piles of data in minutes and deliver deep insights about marketing are quite amazing. While some marketers still think of machine learning as a future…
With the drastic changes brought about by the global COVID-19 pandemic, consumers are finding new ways to shop and have been spending a significant amount of time online. A recent survey showed half of the respondents stating that there were changes in…
Digital transformation and the fourth industrial revolution (Industry 4.0) have taken industries by storm. This is a reason why both Industry 4.0 and digital transformation have remained at the top of the strategic agenda of many entrepreneurs worldwide. For those who are…
We are running into difficult stretches because the COVID19 pandemic has assumed control over the entire world by storm. Limited scope businesses are hit hard due to this pandemic. According to Mckinsey reports, between 1.4 million and a couple of .1 million…
Google is the most popular search engine in the world, and it reserves the highest rankings in the search results for sites that appear the most reputable. A great way to boost your site’s spot in the search results is to regularly…
How thoroughly should you think about your domain name before choosing one? Is it really that important? One of the most crucial steps in creating your brand or company is selecting a domain. Your domain name is often one of the first things people…
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