How Improved Email Deliverability and SMS Notifications Can Improve the Customer Experience

How Improved Email Deliverability and SMS Notifications Can Improve the Customer Experience

August 2, 2018

Quantity is an important factor every marketer has to pay attention to. It’s a thin line that must be observed, to forge a worthwhile marketing plan tailor-made for every customer. Due to an overwhelming amount of online activity every individual has, Adobe…

What is Cold Calling and How the Efficient Sales Process can Help Overcome It

What is Cold Calling and How the Efficient Sales Process can Help Overcome It

July 31, 2018

Cold Calling is dead– That’s simply a myth! Many successful businesses solely depend on cold calling to drive revenue. Be it Fortune 500 companies or start-ups, the sale-reps are continuously dialing numbers day in and day out. Cold calls are said to…

A Brief Contrast Between Market Research & Marketing Research

A Brief Contrast Between Market Research & Marketing Research

July 30, 2018

‘Market Research’ and ‘Marketing Research’ are often used interchangeably and become a semantic dispute when people lock horns on the meanings of these two similar sounding yet distinctive terms. Grammatically ‘marketing’ may be a gerund or a verbal noun for ‘market’ but…

How to Overcome Mobile App Startup Challenges With These 3 Powerful Strategies?

How to Overcome Mobile App Startup Challenges With These 3 Powerful Strategies?

July 29, 2018

The mobile app startups are gearing up, with investor recognition and a strong customer base. Some of the renowned app startups include Uber, Lyft, Zomato, Whatsapp, Instagram, and Snapchat. Each has been funded by investors, post their show of innovation and an…