Video content has become an internal part of digital marketing, providing a proven way to get connected with your targeted audience and convey brand messages. From email marketing to social media advertising, you can use video content to utilize innovative ways to drive engagement and boost conversations. Read a blog on innovative video content strategies that modern marketers can use to resonate with your target audience.
What Makes It Click?
According to a Statista report, the global internet ads expenditure has increased to reach around 164.6 billion dollars. By the end of 2024, this figure is forecasted to jump high and reach around 190.5 billion dollars.
Source: (Statista)
The US spends about 233 billion U.S. dollars on digital advertisement in 2022, this number is more than that of the UK, Germany, China, and Japan combined. The UK was first in terms of digital ads expenditure. The UK spent around 5 billion GBP on digital advertising.
Marketing communication is not something that can be too lengthy. The marketing pitch can easily be explained in around 60 to 120-second videos. Video content is more interesting than simple text-based or multiple-page advertisements.
Nowadays brands no longer depend on images and written content, they use engaging 360 videos, AR, and more. Growing usage of eCommerce stores and digital media has resulted in digital video ads growth.
Source: (Allied Market Research)
Video ads or digital video ads are a marketing strategy that helps brands advertise their products or services. This video format content can be used to advertise on various platforms like social channels, mobile apps, websites, and more. Moreover, video ads can be played in between, before, or after the streaming content is played on popular platforms like Netflix or others.
Investing In Videos: The B2B Versus B2C Journey
B2C brands have resulted in growing video advertising expenditure. With video content, business owners can capture attention, create buying urges, advertise products, etc.
Traditionally, B2C companies have led the race in investing in video marketing, which is understandable. With a video, they aim to directly advertise the product, capture attention, and create the urge to buy, thus completing a significant part of the buying journey.
Why Use Video Marketing?
Video marketing simply means to advertise your products or services. Just set up a strategy that provides you with an in-depth view of how you can achieve your goals and set yourself ahead of the curve. Try up multiple tactics to make a video after finding answers to questions like:
- What video format is best for distribution?
- Which channels work best for you?
- What type of video content will attract your targeted audience?
More than 60% of marketers agree that video view numbers help them to measure ROI on their video content. More than 80% of video content used for marketing receives a positive ROI.
Videos are the highest form of consumption among customers as they grab great customers’ attention, more than a piece of high-ranking news. Implementing an effective video content marketing strategy is important more now than ever for marketers and businesses as well.
How to Create a Video Marketing Strategy?
As a marketer, you might know how difficult it is to attract customers in today’s competitive world. But before planning a video content marketing strategy, you need to go ahead with proper research. Your video marketing approach is what guides you with:
- Budget;
- Timelines;
- Production;
- Process;
- Conversion metrics.
Write down and finalize every step before the video creation process. Before diving into the specifics, take the below essential steps:
- The goal of your video
- Search for your targeted audience
- What story are you looking to tell?
- Keep creative needs in line
- Don’t go beyond your budget
- Stick to the timeline
Once you know the above, it’s time to create a video that helps you achieve your marketing goal.
Type of Video Content You Can Use as a Marketer
Video marketing has become an essential component of any successful marketing strategy. The versatility and engagement potential of video content make it a powerful tool for reaching and connecting with your audience. Here are various types of video content you can use as a marketer to enhance your brand’s visibility and effectiveness.
Explainer Videos
It is a type of short video content that helps you explain complex ideas, products, and services. Explainer video is designed to offer an in-depth understanding of how it can be used by them to leverage the benefits it provides.
Product Demos
This type of video helps marketers to showcase what are your product features or how it works. Product demos are used to show the benefits and more about the product you want to sell.
Customer Testimonials
Customer testimonial videos feature satisfied customers sharing their positive experiences with your product or service. These videos leverage social proof to build credibility and trust.
Live Videos
Live videos are real-time broadcasts that allow you to interact with your audience directly. A feature-rich platform like Netflix and YouTube offer live-streaming capabilities.
Educational & How-To Videos
Educational and how-to videos provide valuable information and step-by-step instructions on a specific topic. These videos position your brand as an authority in your industry.
Webinars
Webinars are online seminars that provide in-depth information on a specific topic. They often include presentations, discussions, and Q&A sessions.
User-Generated Content (UGC) Videos
UGC videos feature content created by your customers or fans. These videos are authentic and can help build a community around your brand.
Social Media Stories
Social media stories are short, ephemeral videos that disappear after 24 hours. They are available on platforms like Instagram, Facebook, and Snapchat.
Ending Note
Now you might be aware of innovative video content strategies for modern marketers! You need to just find the one that works and makes wonder for you. You just need to plan and implement the video marketing strategy that helps you grab endless opportunities in your field.
Video content marketing helps you leverage the power of video to educate and inspire your audience to make the best shopping experience. This ultimately drives awareness and engagement for a brand you are marketing for.
